Scaling Microsoft’s Brand System and
Web Experience

Client:
Microsoft

Role:
Senior Designer

Results:
65M+ Impressions across 11 media channels
4,800+ site visitors to Chrome Product Listing
950 Form Fills
307 product installs

Project Summary:

A single source of truth to scale Microsoft’s global web presence.

At Revel, we are helping migrate hundreds of Microsoft webpages to the new design system. This involves content mapping, component, blade matching, and visual kits for each unique Microsoft brand. A Brand Accelerator is a visual design toolkit that lays the foundation for consistent, high-quality page design for the new Reimagine System.

Why it matters:

  • Consistency
    Visual consistency throughout all pages

  • Speed
    Production accelerated and reduces churn

  • Alignment
    Teams are aligned early in the process to avoid any kind of scope confusion

Thorough brand-aligned guidance all built before webpage production begins.

Make it stand out.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Make It

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

— Squarespace