“It’s Magic!”
Payjunction Product Launch and campaign

  • The ask:
    NCPI (No-code Payment Integration) is a first-of-its-kind solution in the payment processing industry, allowing independent software vendors and development shops to create better point-of-sale systems in less time while increasing their revenue per customer. Our research showed that software developers in these groups were accustomed to inefficient and complicated processes and needed a better solution.

    Developers often get their first and only impression of a product launch through content. We developed “It’s Magic” creative concept to showcase PayJunction’s innovative tool with a problem statement, clear solution, and a dash of humor. "It’s so easy, it must be magic.”.

  • Role:
    Senior Campaign Designer, Art Director

  • Team:
    Catchy

  • Tools:
    Figma, Adobe Illustrator, After Effects

Creative approach

While the product itself delivers on simplicity, speed, and functionality, its supporting content had to strike the right tone with a skeptical audience. Looking for a solution that would increase awareness, drive adoption, and build affinity, we turned to live-action video, and “It’s Magic” was born. We launched a full awareness campaign in support of the release of the No-code Payments Integration Tool across developer-focused partners.

Activations

• Social
• Search
• Display

Example Execution:

Defining patterns and connections:

We organized pages into four categories based on core sets of 3D scene illustrations. From those foundations, design elements expand progressively down the page to align with the corresponding color patterns.

Example execution–AI platform fuchsia theme:

Here is an example layout for the Azure Copilot product description page, designed to align with the AI Platform’s fuchsia theme. The page flow uses design elements to frame the content in a way that feels engaging without becoming distracting, helping maintain reader attention throughout the experience. To sustain visual interest—especially across longer-form content—the graphics gradually transition from wireframe-style visuals to more immersive 3D elements about halfway down the page.

Variations:

Designed for both light mode and dark mode:

Each page is carefully curated with the intended audience in mind, ensuring that the design, tone, and overall experience align with user expectations and behaviors. For example, when the audience is more technical—such as developers, engineers, or IT decision-makers—a dark mode interface often feels more intuitive and appropriate. It reflects the visual environments these users are accustomed to working in and can help create a more modern, focused, and technically sophisticated experience.

By tailoring the design approach to each audience segment, the experience becomes more engaging, relevant, and effective.

Example dark mode layouts