Casper Networks developer portal:
Project summary:
Developer portals allow users to explore an ecosystem and begin their journey as a builder. Casper asked Catchy to build a portal that would attract and retain developers by providing an unparalleled developer experience. The priority was to strengthen their existing developer resources while looking for opportunities to create new ones. The Catchy team worked with internal Casper stakeholders to identify pain points and gaps in the blockchains current position.
Team: Catchy
Role: Senior UI/UX Designer
Tools:
Figma, Overlord, After Effects
Creative approach
We created a bespoke, built-from-scratch in collaboration with Miracle Devs Group. The design relied heavily on high contrast, simple UX, thoughtful color to ensure the seamless navigation and educational resources. In addition to the Portal design, we created a campaign to gain awareness and potential users in a competitive market.
Portal UX overview flow
The primary goal of the developer portal is for new and seasoned professionals alike to build on blockchain with easy access to resources. This means simplified UX and clear call-to-actions to access technical documentation hosted by Caspers Docusaurus directory, GitHub, and other technical channels
Landing page redesign V2 (2024):
Overview
After a year of collecting feedback from client and users based on their experience with the site, we used the data to re-design and simplify the page.
User and client feedback:
Too much copy. We shortened copy as well as restructured the tone of voice for easier skimming.
Not enough users were watching the overview video.
Update to AI branding, less “sparks,” gradients, and textures. Cleaner and minimal layout with updated modules from the Intel pattern library.
Easily sorted and more evergreen cards to house the reference kits. New card component has a sortable element that will help the content grow without creating a long scroll.
OpenVINO ad set Real World Solutions
